MME Africa Wins Nutrimilk 10th Year Anniversary Experiential Marketing Campaign
Leading communications agency, Media & Marketing Experts Africa (MME AFRICA) emerged as the most favoured agency at Nutrimilk 10th anniversary experiential marketing pitch. Produced by CWAY Food & Beverages, Nutrimilk is a premium brand and one of Nigeria’s best-selling dairies.
Being the first experiential marketing campaign for brand, industry watchers had predicted that it was going to be a tough selection process but couldn’t predict who will eventually win the account. Since March 2017 when the pitch started, the company was able to pick their most preferred agency in July 2017.
Speaking concerning the great feat, the CEO of Media & Marketing Experts Africa (MME AFRICA), Seun Apara said the company went very well prepared for the pitch with its sister company, Klick Promotions. “As a big brand that CWAY is, we’re aware that other top agencies will definitely be part of the pitch. So we didn’t just tell the company what we will do, we demonstrated it. I must say it was a tortuous journey but we gave our best at all appearances. The company screened the agencies down to three; two and we were finally chosen as the best.”
Inquiring further on what must have given his company an edge over other companies with more years of experience, Apara said the future of experiential marketing does not belong to the past.” The future of experiential marketing has just started and if you want to be part of that future, you have to participate now. Experiential Marketing can no longer continue in the typical analogue manner.
Experiential Marketing has to be in real life and digital experience. Among other strategies, we told CWAY group about the future of participatory advertising and why they must be part of it. From the comfort of their offices since we started the campaign last week, they have been watching our activation live on their phones and laptops because we have been streaming it live. So wherever you are across the world, you can be part of the experience. We did five centers in Lagos last week and people we are yet to get to their locations such as Kano, Abuja, Uyo, Onitsha, Aba, Osogbo, Akure and others were already part of the experience. This is the future of experiential marketing”.
Known as a full-fledged public relations and marketing company, Apara explained the rebranding process of the company. “Our company was registered in 2011 to carry out services in public relations and marketing. Then we were known as Media & Marketing Experts. But few years back, we rebranded from Media & Marketing Experts to Media & Marketing Experts Africa as an expression of our expansion as a wide-ranging media & marketing firm offering services in Public Relations, Experiential Marketing, Market Research, Media Buying, Sponsorship, Product Branding, Digital Marketing, Events Management & Productions, Creative graphic design and Below The Line (BTL) Advertising. Before our rebranding exercise, we have supported various agencies on several campaigns especially in experiential marketing. So what we basically did as an agency was to put our best foot forward”.
Speaking on the essence of the activation, he said Nutrimilk is sharing love with all Nigerians as part of its 10th anniversary celebrations. “The pay-off line for the campaign is Share Nutrimilk, Share Love. Nutrimilk is sharing love with all Nigerians as part of the celebrations of its 10th year anniversary of nourishing Nigerians. Across the various geopolitical zones in the country, we are giving people free drinks with lots of other gift items which include umbrellas, perfumes, T-shirts and caps. In essence, this is a brand that actually values the patronage of Nigerians and now spending millions of Naira to celebrate them in return. There is no other way to show love and appreciation to your customers than this.”
MME Africa is reputed for mind blowing ideas and top notch execution.
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