Anyalebechi Becomes Customer Marketing Director at Diageo/Guinness
Sources close to global drink brand Diageo (Guinness Nigeria Plc) informed Marketing Edge of the appointment of Obinna Anyalebechi, a prominent marketing professional as the company’s new Customer Marketing Director.
Obinna is expected to captain client-customer relationship for Diageo brands in Nigeria, including great brands like Guinness Stout, the old but vibrant market leader dark ale, Harp, Smirnnoff, Red Label, Jonny Walker, Baileys and the highly successful new entrant, Orijin (ready-to-drink bitters) amongst others.
Prior to this appointment, Anyalebechi was the Marketing Manager Diageo (Guinness Nigeria Plc), where he was responsible for building the global brand’s commercial success in Nigeria
The new appointment is aimed at supporting the organisation’s customer strategies in its delivery of innovative products, services and to meet the demands of its teeming targets.
The ex-Unilever, ex-Promasidor brand management professional graduated from the prestigious University of Nigeria, Nsukka, Enugu, South-East Nigeria and has served in various capacities in notable multinational companies, occupying highly exalted managerial positions in the course of his career.
He began his working career with Unilever Nigeria Plc as an Assistant Brand Building Manager Savoury. From there, he joined Promasidor where he assiduously worked his way up the ladder to become the Manager, Brand Groups-Diary.
Anyalebechi has attended numerous marketing and leadership courses such as Advanced Management and Leadership Residency Programme, The Executive Programme (TEP) of the Darden Graduate School of Business Administration, University of Virginia and the Marketing Directors Programme, (Management and Leadership), of the Cranfield School of Management, Cranfield University.
As a result of his managerial acumen and excellent track record, Mr. Anyalebechi was engaged by Diaego (Guinness Nigeria Plc) as the Marketing Manager for the company in June 2012. He is expected in his new role to liaise with retailers, distributors and customers of the various unique brands of Guinness Nigeria Plc to ensure a hitch-free client-customer relationship
RECOMMENDED ARTICLES
Comment
No comments found.