AAAN seeks foreign partnership for LAIF award
The executives of the Association of Advertising agencies of Nigeria (AAAN) is leaving no stone unturned in its quest to ensure that the quality and standards of its flagship project, Lagos Advertising and Ideas Festival (LAIF) can attain the highest global level possible.
To this end, AAAN is planning collaboration with international advertising festival organisers like Cannes Lions or Loeries who will deploy their years of experience in the organisation of world class advertising festivals into making LAIF more competitive and of a global standard.
President of AAAN, Kayode Oluwasona told MARKETING EDGE that such plan has been on AAAN agenda for years, but the association deliberately decided to set it aside until such a time when LAIF has matured into a brand that can stand on its own.
“I think we are pretty close to it. The brand is evolving and we want it to continue to evolve, so that when we approach any of these organisations they will take us serious,” Mr Oluwasona said.
The AAAN President told MARKETING EDGE that his desire to see LAIF partner top international advertising festival organisers could become a reality before his time in office his up.
“We are already working on it. I want to do that before i leave office,” he said.
No doubt this effort will be well received by stakeholders in the advertising industry in Nigeria, some of whom have raised concerns that LAIF has failed to meet global standards, and therefore called for a separate LAIF management team, independent of any kinds of influence or input from AAAN.
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