MARKETING EDGE Quarterly Summit galvanises Africa for global competitiveness, says Loeries CEO
Preetesh Sewraj, CEO, the Loeries Africa and the Middle East’s largest brand communication awards organiser and leading business innovator, has described MARKETING EDGE’s first Quarterly Virtual Summit as a forum for galvanising Africa for global competitiveness.
Sweraj, who was one of the panelists at the just concluded Summit, made this assertion during his presentation at the Summit which had ‘Brand Management Imperatives & Challenges in a Post-Recessionary Economy’ as the theme, spoke on Creativity and Innovation. He said that the summit is a testimony to the truthfulness of the saying of a Roman philosopher that ‘there are always new things coming out of Africa’.
According to the Loeries boss, “We need to look at the past; look at what happened; look at the challenge other societies are facing and use this as a cornerstone to basically move forward. If we are able to do that we will be able to re-define and reimagine Africa.
“A Roman philosopher once said, ‘there are always new things coming out of Africa’. This speaks to our bounteous content to excite, innovate and make the world see new opportunities. We still have potential. I think we should be able to look at how our organisations can move outside of Africa, move outside of our societies and actually take over a wide part of the world. It is high time we did that and we can only do it by innovation,” he said.
In his welcome speech, John Ajayi, Managing Director/Publisher, MARKETING EDGE, said, “MARKETING EDGE, your leading source of news and insights on brand management business and the business of brand management decided to launch this initiative with the sole aim of regularly expanding the frontiers of marketing and advertising knowledge, while leading conversations on contemporary and germane issues in the entire Integrated Marketing Communications eco-system”.
The Summit, which had Baba Awopetu as lead Presenter, 16 panelists comprising of the best and the brightest in the industry from across all sectoral groups and three sessions, was a day-long intellectual excursion into the IMC world.
Describing the Summit as a resounding success, Sweraj added, “We have had an amazing day today and it’s been an amazing impact”. He advised business leaders at the Summit not only to be motivated by the Summit but to be galvanised into action. “We can be highly motivated, but if we don’t act on the point we are sharing, we are not going to take our organisations out of the challenges that they are facing. We are not going to take society and our continent out of the challenges that we are having right now,” he concluded.
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