Heineken features Jose Mourinho in new global UEFA Champions league campaign
Heineken is pulling out all the stops with its new Uefa Champions League ad which has been shot by award-winning director, Guy Ritchie, and stars José Mourinho giving a motivation prep talk.
The 90 second spot is part of Heineken’s ‘Champion the Match’ campaign which was launched simultaneously in over 90 countries including Nigeria on 14 September to coincide with the start of the 2016/17 Champions League season.
In the ad Manchester United boss and two-time winner of the Champions League, Mourinho, delivers an inspiring address to fans across the globe, urging them to prepare for match night, regardless of what time zone and part of the world they are in.
Gianluca Di Tondo, senior global director at Heineken, said; “Preparing for Uefa Champions League match night makes the experience even better. With a little bit of thought and effort, fans and their friends will have a greater experience. But sometimes a little inspiration is needed, and who better to motivate them to ‘Champion the Match’ than José Mourinho.”
Jose Mourinho, who will not be featuring in the UEFA Champions League this season because Manchester United failed to make the top four in the Premier League said; “Heineken has been on the touchline with me through my whole UEFA Champions League career. I like what the brand stands for especially its stance on responsible drinking. Filming the Prep Talk was a new, and very enjoyable, experience. Guy Ritchie is a great coach, and definitely got the best out of me.”
The new campaign was created by Publicis Italia and marks the 11th year of Heineken’s sponsorship of the tournament. The campaign will include global and regional variations of the film to suit different fan viewing behavior around the world. This includes bespoke break and match bumpers, as well as promo tags.
Mourinho’s new deal with Heinekens which was made public only a few days ago is said to be worth 4million pounds and will last for another two years.
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