7 new agencies join the EXMAN fold
By Felicia Nwosu
The Experiential Marketers Association of Nigeria (EXMAN), has recently inducted seven news members into the association.
The landmark ceremony took place at the ongoing 2024 11th Annual General Meeting held at the Tulip Hotel, Jericho, Ibadan, Oyo State.
The newly inducted agencies are:
Box House Marketing
Oakland and Johnson Ltd.
Customer Passion Points Ltd.
Elev8 Marketing Services
53 Double Extra
Ideaqztion Consulting
Requesa Enterprise Ltd.
During the induction, the president of EXMAN, Tolulope Medebem, along with some of past leaders of the association, which include the immediate past president, Tunji Adeyinka; Kehinde Salami, MD of Ideas House; and Kayode Olagesin, MD of TownCriers Ltd., emphasized the need for members to show more commitment to the association.
They stressed that membership goes beyond merely obtaining certification, sincere dedication and support that is aimed at the growth of the industry.
Tolulope Medebem highlighted that the newly inducted agencies would receive their full membership certificates after they have been observed and certified as committed members willing to contribute to the association’s growth. She stressed the importance of collaboration among all experiential professionals to harness the values that EXMAN offers.
She added that identifying fully with the association would discourage all forms of sharp-practices by non-recognised members, boost a stronger and united front with common goal.
She also added that being part of EXMAN provides the opportunity to be recognized as a member under the Advertising Regulatory Association of Nigeria (ARCON).
Medebem called for collective efforts to elevate the association to its place of pride.
Mr. Dare Oyegbola, the Chairman of the EXMAN Membership Committee, explained that an on-site inspections were carried out to assess the eligibility of the agencies applying for membership in EXMAN.
Some of the newly inducted agencies who spoke with MARKETING EDGE affirmed the huge honour, prestige, and advantages of joining the association. Eunice Braimah, one of the top leaders at Ideaqztion Consulting, said,
“Becoming a member of the association is an honourable password to access deeper into the industry. I am not new to experiential business, so I decided to join because I know the law demands it, and as a professional, it bestows some kind of respect and prestige when people know you belong to an enviable association like EXMAN. That is one of the key ways for us to be fully recognized in the industry as core experiential experts. The fact that it gives you access to an ARCON practicing license is a big advantage.”
Olumide Adebisi, the Managing Director of Elev8 Marketing Services, another newly inducted member, added, “I have been practicing and operating as an experiential professional but not as an experiential member.”
“I wanted to watch the association for a while to see if it was worth waiting for, and from what I have seen so far, it worths it, the leadership is doing well which is why I have joined.”
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