Reflecting growing demand from marketers for fully integrated capabilities, WPP has recently launched its AI-driven media company, WPP Media.

The announcement, made on their website, strengthened their position in the integrated marketing sector as the ‘leading marketing services business for the intelligent era’.

WPP Media has taken over from GroupM as the name of WPP’s global media company. The comprehensive, integrated solutions allow clients to seamlessly combine media, data, and production, enabling them to manage their owned, earned, shared, and paid channels holistically and deliver personalized experiences at scale. Their services are further strengthened by industry-leading connected commerce and advanced measurement and analytics capabilities.

Brian Lesser, CEO of WPP Media, acknowledges that consumers have come to expect advertising that is relevant and engaging, along with seamless buying experiences—and these expectations will continue to accelerate as AI advances.

“WPP Media is built for a world in which the media is everywhere and in everything. By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we’re helping our clients to stay ahead of rapidly changing consumer behavior and unlock the limitless opportunities for growth that AI will create”, he said.

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Furthermore, The report shows that the Media company is integrated with WPP’s global network through WPP Open, an AI-powered marketing platform supported by £300 million annually and top AI partnerships. Managing over $60 billion in media investments, WPP Media works with 75% of the world’s top advertisers in 80+ markets. Its agencies—Mindshare, Wavemaker, and EssenceMediacom—will retain their distinct brands while sharing resources and technology.

Mark Read, CEO of WPP, believes WPP positions itself as the top marketing partner for leading global brands in the AI era by combining advanced technology with top talent. Also, the shift to WPP Media aligns with its strategy to offer simpler, more integrated solutions, moving beyond GroupM’s focus on media scale to emphasize AI, data, and technology.

“Our vision for the future is clear – marketing that is informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients”, Mark said.

WPP Media is driven by a strong commitment to expanding investments in learning and development programs that create career pathways for the jobs of the future, empowering employees to lead the transformation of marketing and media in the AI era.

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