Wema Bank launches new digital platform for customer engagement
Wema Bank Plc., the pioneer of Nigeria’s first fully digital bank ALAT has launched a new blog called enovate, offering stories about innovation, with staff and customers as main contributors.
The aim of the blog is to encourage discussions on innovation and the use of technology to make the lives of the Bank’s customers better and improve the society.
“We’re branding Wema Bank as an integral part of the lives of our customers and stakeholders,” said Abiodun Aderibigbe, head of the editorial team at the Bank’s Brand and Marketing Communications department. “There are local innovations that are constantly solving local problems and making lives better. We want to be sure that our customers are aware of such. We also want to encourage discussions about innovation, beyond just tech-led innovation.
“There is a misconception that if it is not tech-led, it is not innovation. True innovation is about doing something new, improving existing processes, products and services. Innovation can be a new technology, but it can also be just a new idea,” Aderibigbe added.
The success of Wema’s digital bank ALAT has positioned the financial institution as one of the most innovative in the country. Using local talents, the Bank built an award-winning digital bank, which continues to be an example of what is possible when innovation is allowed to thrive. The Bank expressed hope that new blog will achieve its aim and contribute to a better society where people are using innovation to solve everyday problems.
Also commenting, Head of Brand and Marketing Communications at Wema Bank Funmilayo Falola noted that conversations about innovation are already ongoing. “We want to be part of that conversation.”
“We also to start conversations about innovation as it affects our stakeholders and the public. We started the conversation about branchless banking and launched ALAT. With ALAT, we have been able to redefine simplicity and reliability in banking. We intend to do more in our core. However, every conversation on innovation that may affect our customers in anyway, we intend to be part of it. Remember, we asked to be part of their lifestyle,” Falola said.
Content for enovate will be generated internally. However, customers with story ideas and firsthand information about innovative ideas being put to use in their locality will also be encouraged to contribute. New content will be published at least once a week and pushed out on Wema Bank’s social media platforms.
The views expressed on enovate are solely those of the authors and do not necessarily represent those of Wema Bank. Click here to visit the blog.
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