U.S. Dentsu Creative appoints new CEO
By Ibidunni Banjoko
Dentsu Creative has made changes to its leadership, parting ways with CEO Paulo Fogaca and appointing Abbey Klaassen as the new U.S. CEO.
Klaassen, who previously served as New York president of Dentsu Creative, will now lead creative talent and direction in the U.S.
Fogaca had been named U.S. CEO in December 2022 with the aim of solidifying Dentsu Creative’s vision, strategy, and positioning in the U.S.
Klaassen helped build the current Dentsu Creative, which launched in 2022. In her new role, she will lead creative talent and direction in the U.S. Klaassen is also part of Dentsu Creative’s global and Americas executive leadership teams.
Dentsu also promoted Laurel Flatt, who previously served as president of client leadership, west region for Dentsu Creative U.S.
A Dentsu statement said Flatt would “expand her stewardship of clients from just our Chicago hub and associated markets to the New York hub clients” as the agency’s chief client officer.
As the president of Dentsu Creative New York, Klaassen headed up the agency’s brand relationships across the board. Before Dentsu Creative was formed, Klaassen was the New York president of 360i, Dentsu’s digital agency, which was folded into Dentsu Creative along with DentsuMB and Isobar.
While commenting on the appointment, Klaassen said: “We’ve transformed into an end-to-end creative powerhouse that believes creativity is not only an advertising deliverable but also a mindset and an approach for solving brand and business challenges”.
“Momentum is high, and I’m honored to be part of an incredible leadership team. I continue to be impressed by the talent throughout our organization and couldn’t be more excited for what the future holds,” she stated.
Prior to her agency experience, Klaassen was editor-in-chief at AdAge. She is also the vice chair of the board of directors for the 4A’s.
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