TVC revolutionizes broadcast journalism in Nigeria …..launches new news services to boost offering
TVC communications, Nigeria’s leading broadcast network has revolutionized broadcast journalism in the country as it unveiled another phase of its rebranding and repositioning effort.
The top rated TV broadcast station yesterday relaunched its flagship news channel, TVC News to a mammoth crowd of media practitioners, advertising and key stakeholders.
The relaunch initiative is said to be part of a market repositioning and wide-ranging transformation of TVCs customer experience and value addition.
The new face of TVC News was unveiled to the public at an event held at the premises of the award winning broadcast outfit in Lagos.
Speaking at the event, TVC Communications CEO Andrew Hanlon, said TVC News relaunch was a key part of the transformation plan to making TVC Communications one of the leading media and entertainment companies in Nigeria.
“The changes we are introducing at TVC News are about more than just aesthetics and marketing positioning statements, the changes go to the very core of the radical transformation which we have embarked upon since TVC Communications was born in 2017.
“We have to offer something different, something which is attractive to a sophisticated audience and something which literally stands out from the crowd. If you get that right, then you attract substantial multi-platform audience volumes, and this, of course is what advertisers want,” the CEO said.
In line with its new pay off-line which is first with breaking news, TVC has boosted it capacity to deliver quality news in a professional and timely manner by a robust investment in live broadcast facility and other technology equipment as well as human capacity improvements.
“Our positioning statement as being first with breaking news, isn’t just a tagline, it is a major promise to our audience that TVC News will be channel you come to as bid stories unfold anywhere in Nigeria”
He also added that in the last two years, since TVC Communications embarked on its rebranding exercise, the outfit’s performance has improved significantly as viewership has increased and there have been growth in its revenue base. This is in spite of the economic recession.
Also within the period, TVC News at 10, which is the flagship programme of the channel, has been adjudged the most watched news broadcast in Lagos with an audience that has continued to grow everyday across the country and around the African continent on DSTV, in addition to its international audience in Europe and beyond on the Sky TV platform.
Speaking further, the TVC Communications explained that the uniqueness of the new TVC News will be its ability to break news first and fast, but also to offer balanced and strong editorial content, presented in a visually appealing style.
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