TECNO unveils Chris Evans (Captain America) as global brand ambassador
In a bid to maintain its leadership position in the mobile phone business in the Nigeria market, the Chinese mobile-phone maker Transsion Tecno, has unveiled Hollywood superstar Chris Evans popularly known as captain America as its new global brand ambassador via SBI Media Nigeria’s Generation Next media agency.
The endorsement embodies much of TECNO Mobile’s brand philosophy of “Stop at Nothing to inspire people to always keep ‘young at heart’ and never stop pursuing excellence.
The charismatic Chris Evans embodies many of the qualities that have been synonymous with TECNO Mobile, especially the essence of breaking every difficulty and doing it all days’ long to achieve final success.
This signing has intensified TECNO’s determination of globalisation by breaking up the soil in more global emerging markets and to be the leader in these markets. As the brand continues to grow on the world stage, TECNO now finds itself competing with major mainstream brands, who undoubtedly will sit up and take note of TECNO’s “super-heroic” manoeuvre.
Speaking on the new endorsement deal, The General Manager of TECNO Mobile, Stephen Ha, said: “TECNO is committed to giving the masses access to latest technology, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. The spirit of ceaseless stop and always pursuit of excellence represented by Chris Evans in his career pursuit perfectly upholds TECNO’s brand motto ‘young at heart’ and never stops pursuing excellence in deeply plying the global emerging markets.”
“The Hollywood internationalisation and elegant fashion temperament embodied by Chris Evans, also reflects TECNO’s constantly upgraded product design and qualities, which is increasingly elegant, energetic, durable and constantly pioneering and touches human spirit. I firmly believe the association will bring us an opportunity to grow within our existing customer base and enable us to go further on brand globalisation.”
The partnership with Chris Evans is another milestone for TECNO Mobile after its association with Manchester City Football Club, and is part of TECNO global brand upgrading strategy, which aim to unlock the best of contemporary technologies in artistic designs, showcasing its mastery of serving the youth-generation consumers through the innovation, technological and artistic progression in the emerging markets worldwide.
RECOMMENDED ARTICLES
Comment
No comments found.