Tag: WPP

Ogilvy signs partnership with Seni Adetu’s First Primus Group to re-enter Nigerian Market

Ogilvy, a member of WPP Group and an award-winning integrated creative network ...

WPP wins Unilever’s Sunlight business across Africa

WPP has been awarded the stewardship and activation of the Sunlight brand across...

Top 100 global brands hit $4.4 trillion in brand equity

Despite economic and political uncertainty in many regions of the world, the total...

Ogilvy unveils new identity: CEO Seifert explains agency’s new structure and purpose

Ogilvy is ditching Mather, introducing a new corporate identity and cementing months...

WPP CEO Martin Sorrell Steps Down After 33 Years

Sir Martin Sorrell has stepped down from his role as CEO of WPP. The world’s largest...

Martin Sorrell could quit WPP following misconduct claim

Sir Martin Sorrell’s reign as chief executive of WPP could end soon as the advertising...

Unilever Claims to Have Saved 30% on Production Costs After Taking Work In-House

Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products...

Shell’s $200m Global Creative/Media Account on Toss

Oil and gas giant Shell is tossing its global creative and media business into review...

Wunderman Nigeria rebrands, now Javelin-Wunderman communications

Following the realignment with Wunderman Group, Wunderman Nigeria Limited, a wholly-owned...

WPP goes after consultancies

In his third-quarter earnings call last year, WPP CEO Martin Sorrell called the idea...