Tag: UEFA Champions League

How Heineken leverages brand authority to stay relevant

8 minutes read |
Published 2 years ago

By Ralph Tathagata The brewing industry is changing fast. To master the art of relevance,...

‘Never Watching Alone’: Shock results in UCL quarter-finals first leg as Heineken unveils new merchandise

2 minutes read |
Published 4 years ago

The first leg of the UEFA Champions League Quarter-Finals got off to an entertaining...

PepsiCo extends global partnership with UEFA Champions League through 2024

1 minute read |
Published 4 years ago

PepsiCo, Inc. (PEP) has announced that its partnership with football's elite UEFA...

Heineken launches ‘Better Together’ Campaign as Champions League returns

2 minutes read |
Published 5 years ago

The Heineken House in Lagos and other centres across Nigeria will definitely be a...

Heineken relieves UEFA Champions League Final experience with consumers in Lagos

2 minutes read |
Published 5 years ago

The 2018/2019 UEFA Champions League season may have come and gone, but the brand...