strategy

Marketers should move from technology to psychology – Adefila

By Felicia Nwosu Boye Adefila, CEO of Downtoearth Marketing Services, has challenged...

Brands must strategise beyond sales or be left behind – Adewunmi

By Felicia Nwosu Victoria Adewunmi, Managing Director of Watermark & Victoria,...

Strategy in data collection is just as important as implementation— Lanre Basamta

By Zion Rufus As it currently sits, for individuals, governments, marketing, advertising,...

Using St. Valentine’s Day as touchpoint for brand love and loyalty

By Felicia Nwosu It’s Valentine, and time to dish out those Valentine’s Day...

Why strategy is key for SMEs, says Boye Adefila

Strategic thinking, planning and direction with top notch execution is key and critical...

141 Worldwide rebrands, now Nitro 121

One of Nigeria’s leading advertising agencies, 141 Worldwide has rebranded as Nitro...

Beyond The Plan: A Case for Future-Proofing the Strategic Planning Function

By Olatomide Asher An influential managing director of a leading ad agency in...