storytelling

Why a brand story makes for good business

If you want to build a successful business, having a strong brand story should be...

The search for authentic voices

In a world of fake news, phishing and click bait, only authenticity can be king....

Your brand needs to tell a better story

I haven't been as excited about reading an interview as I have been reading this...

Content Marketing in Africa: Storytelling with appreciation of culture, history & future

As non-African brands continue to increase in popularity with African consumers,...

Airtel wins the ‘Best Use of Storytelling’ Awards at SERAs 2019

The 13th edition of the SERA Awards has awarded Airtel Nigeria with the ‘Best Use...

Generating engagement through brand narrative

Is brand storytelling just another marketing term that requires more effort and business's...

Skills PR pros should have – Expert

No doubt, the Integrated Marketing Communication (IMC) industry has been described...

The Rise of Live Video as a Means of Storytelling

By Stephanie Busari Social media has become the primary form of media in Africa....

7 Brand Building Tips on Snapchat

For effective delivery of brand messages, storytelling is being vastly deployed,...

Why Nigerian Creative Agencies Are Not Winning International Awards- Biodun Shobanjo

Foremost advertising practitioner and Chairman of Troyka Holdings, Mr. Biodun Shobanjo...