Tag: storytelling

Glo and use of storytelling in advertising

Several television commercials (TVCs) recently released by telecommunications company,...

Using the power of storytelling to sell your brand

By Abimbola Mohammed It's tradition when we meet someone for the first time we...

Why a brand story makes for good business

If you want to build a successful business, having a strong brand story should be...

The search for authentic voices

In a world of fake news, phishing and click bait, only authenticity can be king....

Your brand needs to tell a better story

I haven't been as excited about reading an interview as I have been reading this...

Content Marketing in Africa: Storytelling with appreciation of culture, history & future

As non-African brands continue to increase in popularity with African consumers,...

Airtel wins the ‘Best Use of Storytelling’ Awards at SERAs 2019

The 13th edition of the SERA Awards has awarded Airtel Nigeria with the ‘Best Use...

Generating engagement through brand narrative

Is brand storytelling just another marketing term that requires more effort and business's...

Skills PR pros should have – Expert

No doubt, the Integrated Marketing Communication (IMC) industry has been described...

The Rise of Live Video as a Means of Storytelling

By Stephanie Busari Social media has become the primary form of media in Africa....