Tag: storytelling

Airtel wins the ‘Best Use of Storytelling’ Awards at SERAs 2019

The 13th edition of the SERA Awards has awarded Airtel Nigeria with the ‘Best Use...

Generating engagement through brand narrative

Is brand storytelling just another marketing term that requires more effort and business's...

Skills PR pros should have – Expert

No doubt, the Integrated Marketing Communication (IMC) industry has been described...

The Rise of Live Video as a Means of Storytelling

By Stephanie Busari Social media has become the primary form of media in Africa....

7 Brand Building Tips on Snapchat

For effective delivery of brand messages, storytelling is being vastly deployed,...

Why Nigerian Creative Agencies Are Not Winning International Awards- Biodun Shobanjo

Foremost advertising practitioner and Chairman of Troyka Holdings, Mr. Biodun Shobanjo...