Tag: sales

Victor Oritedi exits Flour Mills as Sales Head

Victor Oritedi, Head of Sales at Flour Mills of Nigeria Plc, has announced his exit...

Why brands intensify awareness campaigns for festive season’s sales

Financial brands appear to be gaining the upper hand as brands and products in the...

Unilever misses 2019 sales target, cites tough conditions in West Africa and slowdown in south Asia

Unilever Plc has announced it will miss its 2019 expected sales target as the company’s...

The power of brand activations

Brand activations have the potential to deliver realistically if an effective strategic...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

PZ Cussons Nigeria profit declines amid low consumer demand, competitive pressure

PZ Cussons Nigeria Plc has reported declines in its revenue and profit for the full-year...

“33” Export unveils Limited Edition 40th Anniversary to deepen consumer engagement

Nigeria’s foremost beer brand, “33” Export Lager has unveiled the commemorative...

Major shifts on the horizon in Nigeria’s consumer landscape

The Nigerian consumer landscape is set for a multitude of shifts. By 2025, 55% of...

Five recommendations for better brand momentum: Growing sales now and for the future

According to Mark Kaye of marketing projects in the United Kingdom and Charles Foster...

Dangote Cement launches ‘Bag of Goodies’ consumer promo

Dangote Cement, Nigeria's leading cement brand, has launched "Bag of Goodies" consumer...