Tag: ROI

Measuring marketing ROI: Metrics for evaluating campaign success

By Oluwaseyi Lawal Measuring marketing Return on Investment (ROI) is essential...

ROI should not be used as advertising metric – Lewis

By Felicia Nwosu Colin Lewis, Founder/ Programmer, DMX Dublin, Ireland's largest...

B2B marketers can no longer afford a ‘growth at all costs’ approach- Insight

By Zion Rufus There is pressure, now more than ever, for B2B marketers to prove...

Shen advises marketers on measuring ROI

By Abimbola Mohammed In the just concluded webinar held by Adage in collaboration...

Winning at private-equity integrations

Private-equity firms use add-ons to scale portfolio companies, but poor integrations...

Advertising spend redirected as clients focus more on ROI – Experts

By Oghale Mafuru In a bid to optimize advertising spend and ensure that the stringent...

Balancing act: Driving sales today and generating demand tomorrow

Year after year, BrandZTM Top Brands valuations demonstrate that strong brands generate...

Five common mistakes marketers make in attributing conversions

Marketers know that a customer's journey from their first exposure to the brand to...

How to move past vanity metrics and measure what matters

Marketing teams everywhere feel the pressure to show that they are contributing to...

FMCG giants still waste $50bn a year on digital despite media clean up

Despite aggressive media transparency drives from some of the biggest players in...