Tag: press release

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...

Earned media is not about control, stop asking to see article before publication- PR professionals

By Zion Rufus Public relations professionals have decried the practice of PR clients...

PR CEOs decry ridiculous practices in Nigeria’s public relations industry

By Zion Rufus  The public relations industry in Nigeria has been criticized for...