PR news

Photography equipment market eyes bright future as creators, green tech drive demand

The global photography equipment market is projected to reach a value of USD 14.12...

PZ Cussons relaunches Carex with one mission: Win the war against germs

Carex, the globally trusted name in hygiene, has officially relaunched in Nigeria,...

Digital PR Summit calls for influence built on values, not virality

Nigeria digital public relations summit has championed for a  purposeful and strategic...

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

WhatsApp ends Ad-free messaging, launches Ads in updates tab

WhatsApp will now feature ads and new monetisation tools as Meta moves to unlock...

Why global non-alcoholic beer market is on upward trend

A trend is taking off across the beverage markets around the world. Consumers are...

Chain Reactions emerges Nigeria’s most awarded PR Firm at SABRE Awards

In a dazzling repeat performance on the continental stage, Chain Reactions Africa...

Sbu Sitole to Lead 2025 LIA Audio & Radio Jury in Las Vegas

The London International Awards (LIA) will gather top global creatives in Las Vegas...