Tag: OOH

Global ad spend increases by $12.9bn in Q1 of 2018

The global advertising spend for the first quarter of 2018 increased by $12,9 billion...

Recession cuts Nigeria’s advertising spend by 7%

Following recession, Nigeria’s total advertising expenditure has declined by 7...

Google Street View: Extending Possibilities in Out of Home Media Planning

By Dan Oshodin Last week Google announced that it has improved location search experience...

Hope brightens for OAAN over N1.3b LASAA debt

There is every possibility that monies owed to the outdoor agency operators in Nigeria...

 Lagos @50: OAAN members reject LASAA’s request for free billboard exposure

Members of the Outdoor Advertising Association of Nigeria (OAAN)have rejected Lagos...

Out-of-Home is still very relevant to brand owners- Tunde Adedoyin, President, OAAN

The outdoor advertising industry in Nigeria in recent times, has faced a lot of challenges....

Outdoor agencies raise market/consumer report to drive growth

The Nigeria outdoor advertising industry is responding to its dwindling business...

Utomi to speak at OAAN’s 32nd AGM

Professor of Political Economy and management expert, Patrick Utomi, is expected...

Posterscope Executes Integrated OOH Campaign

Posterscope, Nigeria’s premier specialist OOH agency, working with Carat, recently...

Former AAAN President, Kelechi Nwosu proposes a roadmap to recovery for OAAN

In a letter that conveys his yearnings and enthusiasm for the development of the...