Tag: OOH

Why digital OOH delivers effectively over classic OOH

Finding evidence and return on investment solutions remains a crucial part of understanding...

Plural Media partners MARKETING EDGE on real-time industry news

Plural Media, one of Nigeria’s leading  digital-out-of-home advertising company,...

Primedia Outdoor seals partnership deal with Fourways Mall

One of Africa’s leading outdoor advertising agencies, Primedia Outdoor has been...

Expert decries “over regulation” of Nigeria’s outdoor sector

An Integrated Marketing Communications industry expert, Ugochukwu Oborgu has criticised...

Primedia Outdoor installs self-contained solar-powered directional signs

Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided...

All Seasons Zenith organises advertising career day for young graduates

In the spirit of giving back, All Seasons Zenith, one of the leading media advertising...

Experiential OOH: Effective disruption in the age of distraction

Each year, our industry descends on the Croisette to celebrate the best accomplishments of...

Primedia unveils South Africa’s largest airport roadside digital billboard

With over 1,000 square metres of roadside digital display already, Primedia Outdoor,...

Where are the OOH creative specialists?

Over the years, the OOH landscape in Africa and most especially in Nigeria has witnessed...

Experts decry lack of govt. support, measurement as challenges facing OOH

Experts in the Out of Home, OOH, industry have decried the inability of the Federal...