Tag: OOH

Stakeholders applaud Plural Media, Marketing Edge initiative on digital news offering

Key Industry players, operators and gladiators have applauded the recent partnership...

Billbord App set to transform OOH in Nigeria

Bilbord App, an intelligent data warehousing tool that provides real-time representation...

Experts applaud ICL’s new technological solution to redefine OOH in Nigeria

With lack of adequate data to know the efficiency of Out-Of-Home campaigns, experts...

Why digital OOH delivers effectively over classic OOH

Finding evidence and return on investment solutions remains a crucial part of understanding...

Plural Media partners MARKETING EDGE on real-time industry news

Plural Media, one of Nigeria’s leading  digital-out-of-home advertising company,...

Primedia Outdoor seals partnership deal with Fourways Mall

One of Africa’s leading outdoor advertising agencies, Primedia Outdoor has been...

Expert decries “over regulation” of Nigeria’s outdoor sector

An Integrated Marketing Communications industry expert, Ugochukwu Oborgu has criticised...

Primedia Outdoor installs self-contained solar-powered directional signs

Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided...

All Seasons Zenith organises advertising career day for young graduates

In the spirit of giving back, All Seasons Zenith, one of the leading media advertising...

Experiential OOH: Effective disruption in the age of distraction

Each year, our industry descends on the Croisette to celebrate the best accomplishments of...