Tag: OOH

Luzo Digital boss highlights critical growth elements for OOH advertising

The Executive Director/Chief Operating Officer, Luzo Digital Network and Media Limited,...

Out-of-Home advertising sector accounts for N4.5 billion adspend in Nigeria

Out-of-Home advertising (OOH) sub sector of the Integrated Marketing Communications...

Adedamola Docemo finally takes over as MD of LASAA

Following his recent appointment by the Lagos Sate Governor, Babajide Sanwo-Olu as...

OAAN reacts to LASAA boss sack, welcomes new head

The Outdoor Advertising Association of Nigeria (OAAN) has reacted officially to the...

Outdoor operators must resist tax imposition on billboards, says Anyaonu

Business operatives and stakeholders in Nigeria’s Outdoor Advertising Industry...

Digital agencies account for N8.3 billion annual billings in Nigeria

President of the Digital Marketing Professionals of Nigeria, (ADMARP), Oti Ukubeyinje...

JC DECAUX backs-down, begs OAAN for membership

After three years of grandstanding and unwarranted prevarication, JC Decaux, a Paris...

Stakeholders applaud Plural Media, Marketing Edge initiative on digital news offering

Key Industry players, operators and gladiators have applauded the recent partnership...

Billbord App set to transform OOH in Nigeria

Bilbord App, an intelligent data warehousing tool that provides real-time representation...

Experts applaud ICL’s new technological solution to redefine OOH in Nigeria

With lack of adequate data to know the efficiency of Out-Of-Home campaigns, experts...