Tag: Nielsen

Nielsen agrees to $16 billion acquisition deal

By Zion Rufus Global market measurement firm, Nielsen Holdings plc has entered...

Ad measurement clashes continue as Nielsen rejects bid

By Zion Rufus Global market research firm Nielsen has announced that its board...

IPG, Publicis, ad industry explores Unified ID in preparation for cookieless future

The Interpublic Group (IPG) has joined a growing list of ad industry players working...

Video Advertising Bureau calls for suspension of Nielsen’s accreditation

  The Video Advertising Bureau (VAB) has formally requested Nielsen's Media...

Nielsen begins tracking theatrical films on streaming platforms

Nielsen is set to launch its Theatrical Video-On-Demand (TVOD) measurement service...