Tag: Nielsen

Nielsen agrees to $16 billion acquisition deal

3 minutes read |
Published 3 years ago

By Zion Rufus Global market measurement firm, Nielsen Holdings plc has entered...

Ad measurement clashes continue as Nielsen rejects bid

3 minutes read |
Published 3 years ago

By Zion Rufus Global market research firm Nielsen has announced that its board...

IPG, Publicis, ad industry explores Unified ID in preparation for cookieless future

3 minutes read |
Published 3 years ago

The Interpublic Group (IPG) has joined a growing list of ad industry players working...

Video Advertising Bureau calls for suspension of Nielsen’s accreditation

2 minutes read |
Published 3 years ago

The Video Advertising Bureau (VAB) has formally requested Nielsen's Media...

Nielsen begins tracking theatrical films on streaming platforms

2 minutes read |
Published 4 years ago

Nielsen is set to launch its Theatrical Video-On-Demand (TVOD) measurement service...