Tag: media

Why we can’t obtain billings figure for PR investments in Nigeria – Badejo-Okunsanya

Veteran Nigerian Public Relations practitioner, Yomi Badejo Okusanya, has shed more...

I don’t see advertising agencies going into extinction, says expert

Oti Ukubeyinje, Head of Operations and Sales, Opera Mini, Nigeria, has dismissed...

When PR becomes both attack and defence

The supreme art of war is to subdue the enemy without fighting.” - Sun Tzu (The...

Pepsi launches December consumer campaign

Flagship soft drinks beverage brand, Pepsi on the stable of Seven Up Bottling Company,...

Ogilvy Global Advertising Network appoints new MD, ECD

Ogilvy Global Advertising Network has bolstered its leadership team for Unilever,...

Primedia Outdoor launches its largest LED

Committed to expanding their premium digital out-of-home (DOOH) portfolio, Primedia...

Why marketers should look beyond just data

Today’s era is defined by highly targeted, personalised advertising based on characteristics...

TV ad spend to fall under $65bn in 2019, says global report

GroupM, the world’s leading media investment company, has said that television...

Digital agencies account for N8.3 billion annual billings in Nigeria

President of the Digital Marketing Professionals of Nigeria, (ADMARP), Oti Ukubeyinje...

Committee to Protect Journalists celebrates Freedom Award at 29th annual IPFA

The Committee to Protect Journalists and press freedom supporters from around the...