Tag: media

Entries pour in for GAGE Awards, promises to be Grammys of the web

The maiden edition of The GAGE Award is set to excite the integrated marketing and...

Six Leo Burnett global offices honoured at 2019 LIA

Six Leo Burnett global offices were honoured at the 2019 London International Awards,...

ADVAN 9th edition of ‘Marketing Excellence West Africa’ Awards beckons

All is set for the 9th edition of the Advertisers Association of Nigeria’s Awards...

Being a marketer in a post-analytics world

The demand for custom content and instant response in digital marketing is booming....

Billbord App set to transform OOH in Nigeria

Bilbord App, an intelligent data warehousing tool that provides real-time representation...

Nivea appoints Publicis and WPP to handle its advertising

Following a pitch at holding company level, Beiersdorf is believed to have appointed...

Ad industry needs to get better at pre-testing digital creative, says Google’s global brand lead

One of the biggest shifts in the creative industry has been from a switch from demographics-based...

Why marketers should use AI to support and not to replace human creativity

For many people, AI has sinister connotations. For them it conjures up a future where...

Cannes opens entries for 2020 guest speakers

 Poised to bring industry’s most important issues to life with talks, debates...

Print ad revenue down by 7%, digital up by 5% in 2018, says global report

The World Association of Newspapers and News Publishers (Wan-Ifra) recently released...