Tag: media review

MARKETING EDGE Publisher tasks advertisers on leveraging PR for brand equity building

By Zion Rufus Publisher/CEO of Marketing Edge Publications Mr. John Ajayi has reemphasized...

Unilever concludes US$3.3bn media review, retains WPP as largest media partner

Following a $3.3bn global media pitch, FMCG giant-- Unilever has reappointed WPP's...