Tag: Marketing

How Augmented Reality is changing advertising in 2024

By Oluwaseyi Lawal In the ever-evolving landscape of digital advertising,...

AB InBev loses $1.4bn over partnership with transgender influencer

By Ralph Tathagata Following the protracted backlash to its brief partnership...

Bigi unveils new TVC celebrating Unbreakable Naija Spirit

Bigi, the award-winning carbonated soft drink brand under Rite Foods Limited just...

Nestle Nigeria loses N104bn in 2023, worries about going concern status

By Ralph Tathagata The year ended 2023 has witnessed a whopping loss before tax...

BCW and H&K unveil second round of Burson leadership appointments

By Oluwaseyi Lawal BCW and Hill & Knowlton have unveiled their second...

Immersive innovations making waves in PR industry in 2024

By Ibidunni Banjoko The public relations (PR) industry has experienced a significant...

Strong brands come out better in times of adversity – Dan Oseman

By Felicia Nwosu Dan Oseman, Chief Growth Officer, West East & Central Africa,...

From viral videos to taxation: Nigeria’s struggle to regulate digital creativity

By Joseph Ekeng In the bustling landscape of Nigeria’s digital realm,...

WPP sees modest growth in full-year 2023 revenue, announces AI strategy

By Ibidunni Banjoko WPP, one of the world's largest advertising and marketing...

Nigeria’s telecom market size to surpass $9billion

By Seun Johnson The Nigerian telecom market size has been estimated to reach 9.9...