Marketing

Down-to-earth Marketing announces ideation training programme

Down-to-earth Marketing, a training firm for marketing professionals, has announced...

6 ways to earn consumer trust in untrusting era

Trust has always been an important part of brand-consumer relationships; without...

Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising is set to exceed half of global adspend by 2021, although as...

Global Ad Trends report reveals slowdown in social ad growth

Warc's Global Ad Trends report has found that advertising revenues among key social...

Leading a business is much like managing a brand, says Unilever’s boss

Alan Jope said he never had his heart set on becoming CEO but believes the skills...

50 fabulous speakers to feature at 2019 New York Advertising Week

A world-class mix of the industry’s best and brightest would be speaking at the...

Bankole Bags Media Advertising Personality of the Year Award

A Nigerian integrated marketing communications strategist, Rotimi Bankole, has bagged...

Embedding the culture of design thinking

There is little doubt that technology has fundamentally shifted enterprise goalposts...

Engage consumers with smaller ideas or patterns, Prof. Ogbechie tells brand owners

Professor of Strategic Management at Lagos Business School, Pan-Atlantic University,...

Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies...