Tag: Marketing

Developing your brand voice on social media: 5 mistakes to avoid

We're entering the age of technological revolutions and massive diffusion of technologies...

A new ANA study indicates that in-house agencies struggle to attract top-tier talent

According to the Association of National Advertisers (ANA), 78% of the organisation’s...

Compliance level to advertising code is rising — APCON boss

Mrs. Ijedi Iyoha is the Acting Registrar/CEO of the Advertising Practitioners Council...

Primedia Outdoor introduces Video Wall in Nigeria to target shoppers

Primedia Outdoor recently unveiled a new 3m x 12m LED video wall in Ikeja City Mall,...

The battle for brand purpose: It is not CRS

Time to get back to reality Holly Tucker MBE, founder of Not On The High Street...

An introduction to evidence-based marketing

Over the past decade, there have been significant advances in the field of marketing...

Why more brands are ditching the CMO position

A deep dive into why companies are ridding themselves of the long-respected chief...

APCON set to partner IAA on global advertising standards

The Advertising Practitioners Council of Nigeria (APCON) has embarked on a strategic...

Keskese tops 2019 EXMAN Awards with Grand Prix

Leading experiential marketing agency, Keskese Limited has topped the 2019 EXMAN...

Data-driven marketing and advertising; and how to harness new customer data

We sit meetings with heads of different departments to plan the next marketing and...