Marketing

The customer, vendor, and agency equilateral triangle

It’s all about relationships, trust, and open channels of communication. A collaborative...

Proposed forex ban fallout: Some milk brands will go, says Orimolade

Former Country Manager, NZMP Fonterra Nigeria Limited, Femi Orimolade, has taken...

We foster the culture of high standard in Nigerian businesses – Dr Nneka Ebru Okpe

Knowing how to build and run a really solid business and be successful at it does...

Five ways of creating true client-agency partnership by breaking the norms

Earlier in the year, I had the opportunity of experiencing true client/agency partnership...

“33” Export unveils Limited Edition 40th Anniversary to deepen consumer engagement

Nigeria’s foremost beer brand, “33” Export Lager has unveiled the commemorative...

IMC expert urges FG to support SME’s growth through advertising

An Integrated Marketing Communications Industry expert, Kingsley Omo Abumene, MD/CEO,...

Global cinema advertising is second-fastest growing ad medium of 2019 – WARC

Early forecasts by marketing intelligence service Warc places global cinema advertising...

IMC operatives shouldn’t entirely jettison ‘120 days’ credit policy, says Audience & Brands boss

Business operators in Nigeria’s Integrated Marketing Communications (IMC) sector...

Today’s marketers are missing true customer insight

Customer closeness used to enable marketers to conduct the orchestra of the marketing...

Mondelez consolidates global creative into WPP and Publicis

Mondelez has consolidated its global advertising into WPP and Publicis as it looks...