Marketing

Marketing Edge announces Jurors, Panelists for Excellence Awards 2020

In line with its tradition of expanding the frontiers of marketing knowledge, MARKETING...

Pitcher Awards announces 2020 Jury members

The Pitcher Awards, described as the new Pan-African benchmark for creative excellence,...

NIMN partners Export Promotion Council on capacity building

The Nigerian Institute of Marketing of Nigeria (NIMN) has disclosed it is engaging...

Kantar research boss highlights reasons for product failure in African markets

The Managing Director/CEO, Kanter Market Research Agency, Maposa Aggrey has identified...

Transcorp Hotels appoints Dupe Olusola as MD/CEO

The management of Transcorp Hotels has appointed Dupe Olusola as the new Managing...

Luzo Digital boss highlights critical growth elements for OOH advertising

The Executive Director/Chief Operating Officer, Luzo Digital Network and Media Limited,...

NIMN canvases National Assembly’s support on review of Marketing Act

The National Institute of Marketing of Nigeria (NIMN) has called out to the leadership...

How good visual designs create authentic connections

Visual design is key to setting brands apart from the competition, and to maximise...

Coca-Cola set to launch unifying thematic campaign

As part of its promise never to shy away from social issues, Coca-Cola has concluded...

PepsiCo to cut down on ad spend as it redirects marketing of ‘classics brands’

After ramping up its global ad spend by more than 12% year-on-year, PepsiCo is preparing...