Marketing

Fidelity Bank introduces GAIM season 4 to promote savings culture 

Fidelity Bank Plc, top Nigerian lender, recently announced the introduction of a...

TV leads ads investment for food and soft drinks while the rest shifts online, finds Warc

According to Warc, television still has a stronghold on advertising investment for...

54% of CMOs say premium media delivers best digital advertising ROI

More than half (54%) of chief marketing officers believe premium digital media delivers...

AAAN president scores agencies low on billings, says digital sector is fastest in growth

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odibgo,...

Lori, Kenyan e-Logistics brand set to enter Nigerian market

In its quest for pan African expansion, Lori, a Kenyan e-Logistics company has concluded...

MediaReach OMD wins FrieslandCampina Wamco media account 

MediaReach OMD Ghana has won the multi-billion dollar FrieslandCampina Wamco media...

Don’t create ads, create advocates

People ignore brands that ignore people. Companies that spend large amounts of money...

Marketing communications should tell more of the African story, says Adewunmi

The Managing Director/CEO at Creativezones Communications Limited, Adedoyin Adewunmi,...

Online video adspend will rise to $61bn by 2021

Zenith’s Online Video Forecasts 2019 report has indicated that advertising expenditure...

9mobile multi-billion naira media advertising business on toss

9mobile, hitherto Etisalat, a leading telecom company has thrown open its multi-million...