Tag: Marketing

Why it’s time to reinvent the marketing function

It should come as no surprise that some of the world’s most successful companies...

Airtel’s New TV ad excites target audience, generates fresh talkability on social media

The newly unveiled TV commercial by Aitrel, a leading telecom brand in the competitive...

Ogilvy and WPP ride out CBP backlash in global PR win for InterContinental Group

InterContinental Hotels Group (IHG) has awarded WPP an expanded chunk of its PR business,...

OAAN condemns indecent adverts, cautions regulatory agencies

The Outdoor Advertising Association of Nigeria (OAAN) has risen in strong condemnation...

Leo Burnett Chicago names Jordan Doucette Creative Officer

Most recently, Doucette led the agency’s award-winning work such as Kraft Now Pay...

SO&U boss tasks marketers on business ethics

The Group Managing Director/CEO of SO&U Limited,  Sir Udeme Ufot has advised...

Coca-Cola revamps football spot for new Premier League season

As the 2019/20 season of Premier League football approaches, Coca-Cola has rejigged...

We are in the age of amplifier marketing, not influencer marketing

With Instagram shifting the dial by removing 'Likes' and Influencers clearly having...

Hi-impact TV leads digital switch-over revolution in broadcast sector

The much talked about switch-over in the competitive and highly fragmented Nigeria...

Unilever warns it will sell off brands that hurt the planet or society

Unilever has warned it will sell off brands that do not contribute positively to...