Tag: Marketing

Political Adverts, FMCG top list of APCON vetting in 2019

The Advertising Practitioners Council of Nigeria (APCON) has disclosed it recorded...

MARKETING EDGE showcases Brands and Agencies to watch in 2020

As the New Year, which, interestingly, is also the beginning of a new decade, gathers...

Google parent Alphabet inches toward $1trillion market valuation

Google parent Alphabet Inc., the holding company that consists of a wide range of...

Cannes Lions opens entries for 2020

The 67th Cannes Lions International Festival is now open. The opening date is 16...

An accomplished professional is someone who the industry considers a point of reference – Brenda Nwagwu

Mrs. Brenda Nwagwu is the Principal Communications Consultant at QVT Media. An Accountant...

Why experiential and outdoor will dominate in 2020

There are usually sweeping, ambitious and sometimes contradictory forecasts doing...

Advertising agency practitioners optimistic for positive growth performance in 2020

Stakeholders across Nigeria’s advertising industry has been speaking on their various...

Our new digital OOH concept targets everyone it can reach, says Andem, Iris Exposures

Schola Andem is the Chief Operating Officer (COO) of Iris Exposures, a subsidiary...

How Nigerian brands rode on pop culture to enhance bonding and relevance in 2019

Dynamism and the ability to spot and jump on trends are some of the hallmarks of...

Former PepsiCo Marketing Manager, Narvaez becomes Mars Food CMO

With focus on driving growth for brands like Uncle Ben and Dolmio, Mars Food has...