Tag: Marketing

Annual digital commerce spend to climb to $19tn by 2024

A new study by Juniper Research, titled 'Digital Commerce: Key Trends, Sectors &...

Scorecard of Folake Ani-Mumuney led ADVAN Exco

The two year leadership tenure of the Folake Ani-Mumuney-led executive committee...

Brands can now advertise on Jumia’s platforms to reach wider, more targeted audience – Martins

Nigeria's leading e-commerce platform, Jumia, has opened up its e-commerce platform...

Why do agencies find it so difficult to tell their own stories?

Over the past two decades, I have seen more than a thousand agency credentials presentations,...

Guinness’ latest smooth operator is here, says O’Keeffe

“Today marks International Stout Day. As far as I am concerned you do not need...

Global advertisers launch drive to establish cross-media measurement principles

An advertiser-focused group has launched a global initiative designed to make the...

Former AAAN President canvasses for strategic communication plans for Nigeria @60

The Federal Government has been advised to think towards constituting a consortium...

Why men’s advertising is in crisis

We’re all part of the problem, every one of us. Hand on heart, who among us in...

Google hires former Calvin Klein CMO to bolster marketing leadership

Marie Gulin-Merle, formerly the chief marketing officer of Calvin Klein, has resurfaced...

Cannes introduces new Lions for 2020

Cannes Lions International Festival of Creativity has announced a new award, the...