Marketing

Leo Burnett announces agency honours for creative work, staff

Global agency, Leo Burnett, has announced its recognition of outstanding creative...

‘Lone wolf?’ Forget it. Why creativity needs collaboration

We all know that creativity depends on collaboration. And with creative businesses...

McCann global CSO Suzanne Powers promoted to global president

McCann Worldgroup has announced the promotion of its former CSO, Suzanne Powers,...

What makes an ad iconic?

Epic Games released a familiar-looking ad in August. The maker of the video game...

Dentsu to sack 6,000-person workforce globally

2020 has been one hell of a year for brands, agencies, and the global workforce at...

ADVAN Awards for Marketing Excellence 2020 set to honour advertisers on frontline of COVID-19

The Advertisers Association of Nigeria (ADVAN) says it will, this year, be presenting...

Amstel Malta reschedules ‘Amstel by Me’ campaign for Nigerian creatives

Amstel Malta, leading non-alcoholic malt drink, says it has postponed the boot camp...

IMC practitioners hopeful of business growth despite recession

Against the backdrop of the recent National Bureau of Statistics (NBS) Q3 2020 report,...

Coca-Cola’s Christmas campaign is most powerful ad of the season, says Kantar

Market research company, Kantar, has named The Coca-Cola Company’s Christmas ad...

Wieden+Kennedy, Publicis win Visa’s global account

Five months after issuing a request for proposal (RFP) for a new creative agency,...