Marketing

Leveraging the acceleration of in-game advertising in 2021

  By Zion Rufus To date, in-game advertising has been classified as a...

Lagos NIPR to hold its monthly meeting this Thursday

Nigeria Institute of Public Relations (NIPR), Lagos State Chapter, has announced...

Bigi unveiled as headline sponsor for Nigerian Idol Season 6

Nigeria’s leading Pay TV operator, Multichoice Nigeria has announced the headline...

APCON to hold 2021 IMC virtual Business Outlook

The Advertising Practitioner Council of Nigeria (APCON) will hold its 2021 Integrated...

PZ Cussons records revenue growth as operating profit falls

PZ Cussons, a leading consumer products group, has reported its results for the six...

Goldberg unveils DJ Kaywise as brand ambassador

Joining superstars Olamide and Odunlade Adekola, Nigeria’s turntable sensation...

The rise and rise of Kia brand in Nigeria’s auto market

Africa’s automotive market is relatively small. According to Deloitte Global Automotive,...

MARKETING EDGE takes on the future today @fireside conversation

James F. Bell, an American business leader and philanthropist has said it all- “To...

You can be 100% Nigerian and still produce world-class brands, Rite Foods

Rite Foods Limited, one of the leading local manufacturers, distributors and marketers...

Why brands need to focus on changes in consumer behavior post-pandemic

By Zion Rufus Some consumer trends have been globally accelerated as the Pandemic...