Tag: Marketing

Unilever increases marketing spend to €7.27bn, opens 38 digital hubs and content studios

FMCG giant Unilever has increased its brand and marketing investment (BMI) by 1.7%...

Marketing Edge unveils Forces Behind the Brands next week

MARKETING EDGE, Nigeria’s leading and authoritative brands, marketing and advertising...

Coca-Cola flags off EPL National Consumer Promotion

Carbonated soft drinks industry giant, Coca‑Cola has rolled out a mouthwatering...

AndersenTax partners AAAN on tax education for agency finance managers

The Management of Anderson Tax Consultancy Limited has disclosed its readiness to...

China may lose its place in the global economy

Chinese economy continues to plunge amidst the scourge of coronavirus. The Asian...

Campari acquires Baron Philippe de Rothschild Distribution for €60million

Gruppo Campari has completed its €60 million acquisition of its French distributor,...

AAAN President blames agencies’ woes on clients’ “promiscuous” business attitudes

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

How changing times are dampening the efficacy of banner ads

Banner ads definitely have their purpose, but times are changing and so is their...

Dubai Lynx Festival of Creativity postponed due to coronavirus concerns

Dubai Lynx will now take place from 6-9 September 2020 The Dubai Lynx Festival...

Advertising agency operatives urged to adopt new business model

Advertising agency operatives in the country have been advised on the need to adopt...