Tag: Marketing

COVID-19: SO&U adopts remote service operational measures

In a deliberate move aimed at safeguarding its staff, clients and the general public...

Budweiser redeploys sport and entertainment budget to fight Covid-19

The global beer brand, Anheuser-Busch's Budweiser, has pledged to donate $5m to the...

IPG withdraws 2020 financial target amid economic uncertainty

Interpublic Group has withdrawn its 2020 full-year financial target amid economic...

Covid-19 fallout: How brands should respond to declining sales

It is now a sad reality that the disruption which the Coronavirus is creating is...

LIA cancels 2020 awards due to Covid-19 pandemic, will resume in 2021

Following the current global health Covid-19 pandemic, organisers of the London International...

Diageo Global CMO retires after 20 years

Diageo’s long-serving chief marketing officer, Syl Saller, is to retire after two...

NIMN shuts down secretariat over COVID-19 pandemic 

The National Institute of Marketing of Nigeria (NIMN) has announced indefinite shutdown...

Marketing Edge applauds corporate bodies promoting awareness campaign on COVID-19

MARKETING EDGE, Nigeria’s leading marketing and brand-focused magazine has commended...

Fuel marketers ignore new price regime

Sequel to the slash in pump price or Premium Motor Spirit (PMS) popularly called...

Nigeria’s advertising subsector stalls, may lose billions of naira over COVID-19

The Advertising subsector of the Nigerian economy may have lost billions of naira...