Tag: Marketing

Our new digital OOH concept targets everyone it can reach, says Andem, Iris Exposures

Schola Andem is the Chief Operating Officer (COO) of Iris Exposures, a subsidiary...

How Nigerian brands rode on pop culture to enhance bonding and relevance in 2019

Dynamism and the ability to spot and jump on trends are some of the hallmarks of...

Former PepsiCo Marketing Manager, Narvaez becomes Mars Food CMO

With focus on driving growth for brands like Uncle Ben and Dolmio, Mars Food has...

Top marketing professionals lead Marketing Edge Fireside Conversation today

Poised to radically and strategically position for continued market leadership and...

NIPR proposes National Reputation Management Summit

The Nigerian Institute of Public Relations (NIPR) has disclosed it is partnering...

Buhari congratulates Dr. Biodun Shobanjo as a beacon of Nigeria’s advertising

The Chairman of Troyka Holdings, Dr. Biodun Shobanjo, has been formally acknowledged...

Coca-Cola leads as 2019 carbonated drinks

Coca-Cola Nigeria maintains off-trade value dominance in carbonates in 2019, despite...

Why brands intensify awareness campaigns for festive season’s sales

Financial brands appear to be gaining the upper hand as brands and products in the...

Fidelity Bank thrills customers with season’s rewards

Leading financial brand, Fidelity Bank Plc has again rewarded its customers with...

Agencies that will survive in 2020 must be inventive and think differently, says Adisa

The Managing Director/CEO, Noah’s Ark Communications Limited, Lanre Adisa, has...