Tag: Marketing

Using the power of storytelling to sell your brand

By Abimbola Mohammed It's tradition when we meet someone for the first time we...

Jumia expands food platform business to five more cities in Nigeria

In a bid to drive more growth in its online food and beverage delivery business in...

Nigeria’s continuing growth lies in its people – Titilola Adedeji, Amber Energy Drinks boss

MS Titilola Adedeji is a serial entrepreneur with interests in FMCG, real estate,...

Why we Launched Amber Energy Drink, says Lola Adedeji, General Manager, Amber Energy Drink Ltd

Despite the general lull occasioned by the recent lockdowns on the national economy...

Ogilvy appoints David Fox as CEO Middle East and North Africa

Advertising and Public relations agency, Ogilvy has announced the appointment of...

Glo appoints new creative, innovation Director

Foremost Nigerian telecoms brand, Globacom has appointed Chuka Obi as its new Director,...

Interswitch promotes Tomi Ogunlesi as Group Head, Marketing and Communications

Interswitch, Africa’s leading technology-driven company has promoted Tomi Ogunlesi,...

Media buying agencies to leverage technology to achieve set goals in 2021

By Abimbola Mohammed 2020 was a year of turbulence so seismic in scale and rapid...

Unilever trials ‘travel factory’ in portable shipping container

Unilever engineers have developed a food factory that operates within a 40-foot sea...

GSK, Novartis partner to support scientific research into genetic diversity in Africa

As part of commitment to aiding the health sector, two giant multinational pharmaceutical...