Tag: Marketing

Apple Music unveils Africa’s superstars to the world

Apple Music, with the initiative, Africa to the World, has unveiled some of Africa's...

Impact of technology on marketing communication tools

By Zion Rufus Technology is constantly evolving, and businesses are becoming more...

NBCU expands its addressable ad TV to 45m households

NBC Universal announced it has expanded its potential addressable TV households to...

TikTok user engagement rose almost 400% in January to 128 million

TikTok, despite having a bleak outlook in 2020, witnessed an increased engagement...

Adweek’s Doug Zanger moves to the Martin Agency

Doug Zanger of Adweek is stepping away from journalism to join the agency world as...

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come through....

AAAN concludes 2021 business outlook webinar, inducts new members

By Zion Rufus The Association of Advertising Agencies of Nigeria (AAAN) on Thursday,...

Pepsi Zero Sugar declares end of compromise in new campaign

Pepsi Zero Sugar has launched a marketing campaign that includes more than 70 ads...

StarTimes signs agreement with Manchester United to offer MUTV in Africa

StarTimes digital terrestrial and satellite television services, the continent’s...

P&G’s Marc Pritchard to chair Adweek’s Sustainability Council

Adweek has formed a new Sustainability Council of 20 members for it Virtual event...