Tag: Marketing

MIPAN holds 2021 business outlook, identifies challenges and growth opportunities

The Media Independent Practitioner Association of Nigeria (MIPAN) has held its 2021...

Integrated marketing communications and effective brand strategy

By Zion Rufus Brand strategy connects customers to the business, deepens the brand...

Gerety Awards appoints MARKETING EDGE as exclusive media partner 

Gerety Awards, a leading Award which has long redefined and set the benchmark for...

Reopening of land borders will not improve revenue – Boye Olusanya

The Group Managing Director of Flour Mills Nigeria Plc, Omoboyede Olusanya, has said...

IMC expert calls for collaboration, innovation to navigate the new normal

As many corporations and organisations are recovering from the hit of the coronavirus...

Impact of effective marketing strategies on ethical consumerism

  By Zion Rufus Leveraging the interest of consumers in issues that affect...

Innovation, value addition redefine detergent market in Nigeria

By Felicia Nwosu Nigeria is classified as one of the countries that create enabling...

MTN and Facebook begin digital marketing training for SMEs under Y’ello 200

MTN Nigeria has commenced partnership with global social networking giant, Facebook...

Unilever Nigeria records slight growth in revenue to N61.572 billion in 2020

Unilever Nigeria Plc has released its unaudited interim financial statements for...

UK Advertising spend to recover faster than key international markets in 2021

An upgraded forecast of 15.2% growth comes in the latest AA/WARC Expenditure Report...