Marketing

McCann Worldgroup launches sustainability department, appoints Kaminski to run it

McCann Worldgroup has launched a sustainability department and elevated one of its...

AAAN establishes taskforce to address pitch fee challenges in the industry

By Zion Rufus   The Association of Advertising Agencies of Nigeria (AAAN)...

Audience Measurement Council, FG appoints FMEI as consultant

The Federal Government of Nigeria has appointed First Media and Entertainment Integrated...

AAAN 48th AGM to induct 14 new members, give award

  By Zion Rufus The Association of Advertising Agencies of Nigeria (AAAN)...

Shobanjo bags University of Lagos honorary doctorate degree

By Abimbola Mohammed Foremost industry icon and the Doyen of Advertising in Nigeria,...

IMC agencies should re-think their business models and relationships to survive present realities – Nnenna Onyewuchi

By Kasim Bakare Creative amazon and Director of Strategy at Yellow Brick Road(YBR),...

Emmanuel Agu makes list of Top 50 Africa Marketing Leaders

Group Marketing Director of JOTNA Nigeria Limited, Emmanuel Agu has been recognised...

Microsoft debuts multimedia ads for marketers’ search

In a bid to give search marketers more visuals to help them draw the attention of...

FMCG companies unveil world’s first enzymatically recycled bottles

In a bid to drive the recycling of plastic agenda by companies in the FMCG sector,...

New economic policy unlikely to impact businesses – Experts

By Oghale Mafuru Since 2015, the Federal Government under the President Muhammadu...