Marketing

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Ofureh Odigue-Abhulimhen

Ofureh Jennifer Odigue-Abhulimhen is an ambitious business strategy expert inspired...

Collaboration: The ladder to grow brand’s reach

By Felicia Nwosu These days, businesses and organisations are faced with a lot of...

OELA music project to help grow Lagos economy as robust tourism destination – Uzamat Akinbile-Yussuf

Lagos State Government has endorsed the new music project tagged OELA Project Evergreen...

Data: The power to transform brands into icons

By Felicia Nwosu Marketing has experienced a revolutionary shift over the past few...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Sherif Lanre Akinpelu

Sherif Lanre Akinpelu is the Strategy Lead, SPV Communication Solution (MTN Nigeria’s...

Apple’s privacy update targets ad tech, email marketing

Tech giant, Apple is introducing a round of privacy features which will put more...

Brand Culture vs Brand Strategy

By Abimbola Mohammed Companies that succeed at creating a brand culture display...

NLNG signs agreement to supply Liquefied Natural Gas to local market

The Nigerian Liquefied Natural Gas (NLNG) as part of its gas utilization plan has...

Ford unveils 2022 Maverick Hybrid Compact Pickup

Ford Motors, a leading automobile company, has announced that its 2022 Maverick compact...

Agencies need to be in sync with the client- Biodun Adefila

By Ibidunni Banjoko Biodun Adefila, COO, SO&U Limited, has said that agencies...