Marketing

Experts advocate media convergence, purpose-driven consumer insights at MARKETING EDGE’s 2nd Quarterly Virtual Summit

By Kasim Bakare In today’s digital era, consumer behaviour is fast-changing...

AfCFTA: Prospect of growth for Nigerian brands

By Oghale Mafuru Nigeria ratified its membership of the African Continental Free...

MARKETING EDGE on TV hosts Gbolahan Sanni this Wednesday on TVC DSTV Channel 418 @12:30PM

By Oghale Mafuru MARKETING EDGE ON TV, a leading marketing and advertising TV...

MARKETING EDGE Virtual Summit ends with new insights into customer relationship

By Oghale Mafuru The much anticipated MARKETING EDGE Quarterly Virtual Summit...

Digital is simply putting new wine in old bottles – Dotun Babatunde

By Felicia Nwosu “Digital is simply putting new wine in old bottles.” This...

Environmental responsiveness of brands in waste management

By Oghale Mafuru Waste management, especially plastic wastes, has been a huge...

Powerbrand Experiential acquires multipurpose mobile LED advertising truck

Powerbrand Experiential, the newly established experiential marketing agency and...

Dentsu International names Damien Lemaitre as global commerce director

Dentsu International has named Damien Lemaitre as its global commerce director. He...

Stakeholders score Ajufo-led OAAN high on transformative leadership

By Felicia Nwosu What is an innovative association without creative and transformational...

FMCG of the future is no longer about size but speed – Gbolahan Sanni

By Felicia Nwosu Consummate  marketing expert and Marketing Director of Coca...