Marketing

Top female CMO appointments for 2021

By Zion Rufus In 2020, about 47% of all CMO appointments were women, up from 43%...

Experiential experts commend 2021 business outlook

By Felicia Nwosu Professionals in the Experiential Marketers Association of Nigeria...

10 exceptional quotes from Nigeria’s marketing communications experts that led 2021

By Zion Rufus To better understand the sciences as well as arts of marketing and...

MARKETING EDGE celebrates Christmas Funfest amidst pomp & fanfare

By Felicia Nwosu It was fun and entertainment at its best, amidst pomp and fanfare...

Zenith Bank, Int’l Breweries, HIS win most responsible company in Africa at SERAs 2021

Zenith Bank Plc, International Breweries and HIS have emerged as ‘Most Responsible...

11 biggest events and highlights of 2021

By Zion Rufus The pandemic which made 2020 one of the toughest years ever, held...

Meet sponsor of MARKETING EDGE Funfest 2021- FrieslandCampina WAMCO

FrieslandCampinaWAMCO, an affiliate of Royal FrieslandCampina in the Netherlands,...

AISOP algorithm explained as experts thrash out solution at MARKETING EDGE Quarterly Summit

In nearly all the countries of the world, advertising regulation happens on many...

AISOP should not be a one-size-fits-all decision— Fatai Odesile

By Zion Rufus Coming against the backdrop of the long standing issue of the recently...

Pernod Ricard Nigeria launches “Safe Roads” Campaign in partnership with FRSC

As part of the Responsible Hosting Pillar of its Sustainability and Responsibility...