Tag: Marketing

We must collaborate to grow our market – Kelechi Nwosu

By Kasim Bakare MD/CEO TBWA/Concept, Kelechi Nwosu has charged stakeholders in the...

Lanre Adisa hosts two industry amazons on LAIF & DIRECT tomorrow

Association of Advertising Agencies of Nigeria (AAAN) has announced that it will...

CSR helps build brand equity, positioning – Chidi Nwankpa

By Felicia Nwosu Brands have been advised to develop Corporate Social Responsibility...

Sir Tim Clark kicks off ATM Virtual with realistic outlook for the aviation sector

President of Emirates believes demand for air travel could come back at a ‘staggering...

9mobile Introduces Special Hajj Roaming Offer

Poised to enable Nigerians going for Hajj to remain connected with their families...

Young IMC professionals on upward movement

By Abimbola Mohammed There appears to be exciting movements in the Nigerian Integrated...

Stakeholders express divergent views on calls for mergers & acquisition in the IMC industry

By Kasim Bakare Stakeholders in the Integrated Marketing Communication (IMC) Industry...

Diageo unveils Collaboration Center to accelerate innovation, enhance consumer experience

Global beverage leader Diageo has launched the Diageo Collaboration Center which...

Leveraging the digital and traditional marketing to get maximum result for advertising campaign

By Ibidunni Banjoko Digital is vital to the success of any marketing strategy. Or...

Agencies at receiving end, suffer reduced bottomline – Soji Odedina

The Managing Director and Chief Executive Officer, First Katalyst, Soji Odedina ...