Tag: Marketing

Brand Culture vs Brand Strategy

By Abimbola Mohammed Companies that succeed at creating a brand culture display...

NLNG signs agreement to supply Liquefied Natural Gas to local market

The Nigerian Liquefied Natural Gas (NLNG) as part of its gas utilization plan has...

Ford unveils 2022 Maverick Hybrid Compact Pickup

Ford Motors, a leading automobile company, has announced that its 2022 Maverick compact...

Agencies need to be in sync with the client- Biodun Adefila

By Ibidunni Banjoko Biodun Adefila, COO, SO&U Limited, has said that agencies...

Meet MARKETING EDGE’s panelist @ second Quarterly Virtual Summit – Ose Osundeko

Ose Osundeko is Group Head, Digital Marketing at Fidelity Bank Plc., where she is...

Eat‘N’Go opens new outlet in Nyanya, Abuja

By Abimbola Mohammed Eat'N'Go Limited, leading franchisee for world-class food brands,...

Coca-Cola is distinctively positioned to stay ahead of competition – Gbolahan Sanni

Coca-Cola Nigeria is an equitable and resilient brand whose futuristic goal-oriented...

Coca-Cola@135: A mega brand and its iconic campaigns

By Kasim Bakare Though beverage giant, Coca Cola may not have celebrated its 135th...

IMC and government synergy needed to change perception of made-in-Nigeria products – experts

By Oghale Mafuru Experts in the field of marketing, advertising and communication...

MARKETING EDGE set to hold Quarterly Virtual Summit this June

Committed to setting agenda and driving germane industry conversation in Nigeria’s...