Marketing

Digital is our current reality – Dr. Tayo Oyedeji

By Abimbola Mohammed Dr. Tayo Oyedeji, Chief Executive Officer of Publicis Groupe/...

MARKETING EDGE Hall of Fame induction debuts

Preparations are in top gear for the hosting of the maiden edition of MARKETING EDGE...

Asa joins Spotify EQUAL Music Programme as ambassador of the month

Multi-platinum selling singer, Asa, is the latest Spotify EQUAL Africa Music Programme...

Fidelity Bank rewards customers in GAIM 5 promo

Ten customers of Fidelity Bank Plc have become N1million richer having received their...

Advertising has been democratized, consumers now wield the power- Experts

By Zion Rufus Consumer sovereignty has evolved beyond just the consumer buying...

CMOs of multinationals shun ADVAN exco leadership

It is a New Year, new dawn and a new transitional journey of leadership for the Advertisers...

Partnership, collaboration necessary to drive agency growth

By Abimbola Mohammed Integrated Marketing Communication (IMC) industry experts...

MTN Public Offer oversubscription activates allocation of additional 86.25 million shares

MTN's public offer of 575 million units of shares in Nigeria has recorded an over-subscription...

Ad spend on digital marketing is reversing- Oti Ukubeyinje

By Oghale Mafuru The President of the Association of Digital Marketing Professionals,...

Uwubanmwen, Ajene, Atere, others elected into ADVAN new exco

The commercial director of Biogenerics Limited has been elected as the new President...