Marketing

FirstBank felicitates with Junior Achievement Nigeria on Nobel Peace Price nomination

In recognition of the giant strides and efforts by Junior Achievement Worldwide –...

How retailers are bringing the metaverse into the physical world

High-profile retailers are adding a digital layer to physical shopping, reimagining...

Brands must be ten times ahead of consumers – Mobolaji Caxton-Martins

By Felicia Nwosu The Outbreak of COVID-19 pandemic has altered consumers’ behaviour...

The practice of advertising is being transformed by Metaverse – Rotimi Bankole

By Abimbola Mohammed Media planning expert Rotimi Bankole, CEO, SBI Media (the...

Power belongs to consumer, not brands – Sherif Akinpelu

By Felicia Nwosu Sherif Akinpelu, Lead Strategy SPV Communication Solutions, has...

Omnicom reports 10% growth for 2021, projects more growth in 2022

Omnicom group Inc. has announced the results for the quarter and full year ended...

Our industry is tilted to favor the clients— Creative leaders

By Zion Rufus Stemming from the “unexpected” controversy that followed the...

Technology, COVID-19 help brands to rethink solutions

By Ibidunni Banjoko            To chart a way forward for Nigeria’s...

Fidelity Bank set to delight customers with The Euphoria on Valentine’s Day

Customers of Fidelity Bank are in for a treat this Valentine as the Bank has announced...

Poor technology investment, bane of effective media strategy – Nworah

By Felicia Nwosu Uche Nworah, Managing Director and Chief Executive Officer of...