Marketing

Stagwell posts significant growth in Q4, full-year 2021

By Abimbola Mohammed Stagwell Inc., a global marketing solution network, has announced...

COVID-19: A sunny side to marketing?

By Henrietta Igbekea Since the emergence and spread of the coronavirus all over...

Ukraine crisis: Netflix, TikTok halt services in Russia

By Abimbola Mohammed Following other brand owners' pullback in their services...

FirstBank partners with CDC/BII to support women and small business owners with a US$100 million credit facility

First Bank of Nigeria Limited, Nigeria’s premier and leading financial inclusion...

Nigeria IMC ecosystem has recorded significant progress

By Abimbola Mohammed Experts in Nigeria’s Integrated Marketing Communications...

Local elements must play a role in advertising – APCON Registrar

By Felicia Nwosu Dr. Lekan Fadolapo, Registrar, Advertising Practitioners Council...

Bunmi Oke, Iquo Ukoh, Funmi Omo shine at MARKETING EDGE Hall of Fame

By Felicia Nwosu As part of a comprehensive action plan aimed at increasing diverse...

CBA Foundation takes intervention among underprivileged widows to next level, launches social enterprise initiative

  If indications from two separate but related events that were held last...

Brands join fight against Russia over Ukraine invasion

By Felicia Nwosu Strong reactions have continued to trail Russian attacks on Ukraine,...

MTN, first African brand to enter Metaverse

By Ibidunni Banjoko Following the new iteration, MTN Group, one of the leading...