Tag: Marketing

Creativity, the soul of advertising and branding – experts

By Felicia Nwosu Advertising professionals have charged practitioners in the industry...

Dentsu restructures, names new chairman, records Q3 growth

Dentsu Group has announced the restructuring and promotion of Hiroshi Igarashi as...

Amstel Malta: Positioning on the crest of nourishment

Feelers emanating from the Nigerian beverages market have revealed that malt drinks...

McCann elevates Monica Tailor to global director McCann LIVE

McCann has announced the promotion of Monica Tailor to the role of SVP, Global Director...

“ADVAN Awards’ evaluation, selection process based on global best practice”

The Advertisers Association of Nigeria (ADVAN) has said that the evaluation and selection...

Modion Communications’ social impact campaign debuts on Top 10 Global SABRE Awards as Africa’s highest ever

Modion Communications, Nigeria's fast-growing Public Relations and Marketing Communication...

Ad agencies advocate safe advertising space for children

By Felicia Nwosu In a bid to help minimize children’s exposure to age-restricted...

Digital advertising and marketing record growth as pandemic eases

By Ibidunni Banjoko The large increases in online traffic provide opportunities...

Global mobile apps and web analytics market to hit $28.88bn, increases focus on importance of data

By Zion Rufus The global mobile apps and web analytics market is...

Digital platforms appeal to large spectrum of Nigerian consumers – experts

By Abimbola Mohammed Digital and social media platforms are moving beyond their...

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